Whenever I do research, I start by creating a global Advisory Board. This ensures a diverse perspective on the topic.
We defined eight behaviors with two extremes: traditional mindset versus gig mindset. They formed the foundation for the research.
After defining the behaviors, I designed the survey questions which the Advisory Board reviewed and critiqued for me. The first phase of the research involved 297 people from around the world. A healthy balance between countries and continents. Next time around, I want to get more from Latin America and Africa.
Following the data analysis, I conducted 31 hour-long interviews with people around the world in order to get deeper, qualitative, personal stories.